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About Us

Our Team

We know China sourcing is complicated, confusing and time-consuming. That’s why our team of over 60 specialists is here to advise and support you along the way. We’ve been sourcing in China for over 20 years. When your business is on the line, you can trust us to back you up.


Meet our CEO

David Hoffmann, CEO

David is a serial entrepreneur building multi-million dollar companies.

He has led the international trade powerhouse Global Regency (shipping products over US$200m p.a to over 40 countries) as CEO for over 15 years, and is considered an expert in China sourcing, supply chain, private label, and brand licensing.

Global Regency services or licenses famous brands and retailer (JVC, Cuisinart, Aiwa, Sunbeam, Kmart, Walmart, Bunnings, Aldi, etc..), with offices in over 6 countries.

In 2016 David launched under the Global Regency umbrella, after

he saw an incredible opportunity through helping friends and family to assist SMEs, start-ups, and entrepreneurs with quality management issues and sourcing from China with a range of educational and mentoring programs and actual done-for-you services with his resources of +57 people in China.

Experienced in business, operations, automation, digital marketing, David’s single biggest skills is his ability to master productivity and share the experience.

David left the corporate world working for public companies opening retail stores around the country while overseeing buying, and marketing as a director, to pursue entrepreneurship and left for Hong Kong in 2002, where he remains.

Aside from his core business, David has built an international technology team and has a number of investments of which he is an active advisor, including (Scheduling for Tutors), (SaaS), (Franchise business), (online clothing brand), (Baby Product), (Carbonated Soda), (online selling platform), (online investing platform located in India). 

Simple. Free. Advice. No Obligations.

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As Seen In

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Our Events

David guest speaking at Aiwa India launch press conference. | Visiting the Canton fair, the worlds largest trade-show

VIP student training of entrepreneurs on doing business in China

Simple. Free. Advice. No Obligations.