GlobalTQM TradeMark Search
GlobalTQM | China Trademark Guide
GlobalTQM | China Trademark Search and Registration
GlobalTQM | China Trademark Search and Registration
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China Trademark Expert

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- Quoted by David, co-founder of GlobalTQM  

Protect your trademark in China

    The China Trademark Expert Package is for every entrepreneur & e-Comm seller who wants to protect their hard work and effort invested into building their brand.

    Here's the huge problem you face right now: any unscrupulous Chinese manufacturer or online seller can register your brand first. But that's not the end of your problems with preventing copycats from infringing on your hard work.

    What makes this even worse is the fact that whoever first applies for the trademark application owns it, even if the registration is not completed! This means you will not be able to stop others from selling products with your trademark in China, let alone stop them from shipping cross-border from China to your markets.

    Worst of all, many entrepreneurs & e-Comm sellers don't fully understand that if your trademark is only registered in other countries, you will not be able to take effective action against the infringers.

    All this can make trying to protect yourself from copycats & brand hijackers in China a nightmare! But GlobalTQM, your team on the ground in China, has got you covered!

    So, if you're an entrepreneur & e-Comm seller who really needs to protect the hard work and effort you’ve invested in building your brand, the “China Trademark Expert Package" is the best investment you can make in your business!

    Simple. Free. Advice. No Obligations. 

    GlobalTQM Schedule a Call Button

    How it works

    1. You submit your trademark details via our online form.
    2. We do the trademark searches and work with you to finalize the application.
    3. We submit your application and follow up until it’s complete, including dealing with any objections that may arise.


    MULTIPLE SEARCHES! The first step in your application is to check if your trademark already exists in China and in which classes. You will get unlimited searches for variations, if required.

    INSTANT PROTECTION! We give you the power to relax and know that as soon as your trademark application is in, no one else can beat you to it, as you will be the first to apply! Within days!

    EFFECTIVE CEASE & DESIST! This ensures you have the ability to coerce any seller or manufacturer in China to refrain from any unauthorized activities bearing your trademark, without incurring HUGE legal costs and lengthy battles. No other trademark certificate in the world can get you these results in China (we have tried first hand). We also give you Chinese templates and unlimited advice to action them. Without expensive lawyers!

    INSIDER LEGAL! You will get lifetime access to us (seasoned entrepreneurs) for practical, realistic advice on dealing with infringers (we have already paid all the lawyer fees, and the answers are usually similar). In addition, our team will guide you throughout the whole application process without additional legal fees and costs, regardless of how many times the application needs to be revised. Insider experience!

    GLOBAL PROTECTION! This gives you the power, under the Madrid Protocol (WIPO), that if your trademark is registered in China, you have one year to file in other countries, so you are essentially protected in most other countries. Comprehensive protection!

    Frequently asked questions


    Why is having a Chinese trademark so important?

    In China, trademarks are awarded to the first company to file for them, and unlike in the US, businesses typically don't have to give a reason for filing. That means, if someone else (like an agent or factory) registers your trademark first, your brand becomes THEIR brand—at least in China. They can produce your products with your design, your packaging, your brand name, and your logo. Without your permission. And then sell them in China. Not having a Chinese trademark isn't worth the risk.

    What if I have a trademark in another country? Am I protected in China?

    Nope. China doesn't recognize trademarks from other countries. Even if you have a registered trademark in the US, someone could register and control your brand in China.

    The bottom line is: if you want to be protected in China, you must have a registered trademark in China.

    What's a trademark squatter?

    A "trademark squatter" is someone who registers trademarks with the goal of selling them back to the original brand owner at an outrageous price. It's an exploitation scheme, and it happens a lot in China.

    What if my trademark is already registered?

    You have three options if your trademark is already registered by someone else:

    • We'll work with you to modify your trademark so it can be filed.
    • We'll help you come up with alternatives so you can still file.
    • You can choose not to continue with the registration, and we'll refund 50% of your package investment.

    How does China trademark search work?

    We check to see if the trademark is compliant with China Trademark law or if there is any prior registration with the same or similar trademark name that might disqualify your registration.

    If you file my application, who owns my trademark?

    You do, of course. We simply prepare and file your application on your behalf. You are listed as the trademark owner.

    What is a trademark registration disqualification?

    If the name you are using is not allowed in terms of Chinese Trademark law (for example city names, famous names, common names), or if there is prior registration, then the application would not be allowed. 

    What if my registration is disqualified?

    We would recommend an alternative for you to consider, or different strategies that might be helpful. We would give a refund for the application and only charge for the search. It is always advisable to do this as early as you can when starting a brand, to ensure there are no problems later, and to leave sufficient time to choose an alternative brand, if required.


    As many as you like, if they are available. We will research the classes for you and make recommendations. There is an additional cost per class, so feel free to talk to our team anytime for special offers. Each purchase of the China Trademark Expert is for one class only.

    Are there any annual fees for my trademark registration?

    No, there is no annual fee.

    How long is my Trademark valid for?

    Once approved, a trademark is valid for 10 years.

    How long does the application take to be approved?

    The application can take up to 1-1.5 years for final approval. However, as soon as your application is submitted, you are protected as you retain the “First to apply” status.

    Do I need to translate any documents into Chinese?

    Yes, but don’t worry, we do all of that for you.

    What name will the trademark be registered under?

    The trademark will be registered in your personal name or company name. We will provide a Chinese translation for your certificate.

    I'm not sure if I should register my trademark in China?

    We suggest click the schedule a free call button and let's discuss it. In addition, we have prepared a handling checklist guide here for you to download.

    Simple. Free. Advice. No Obligations. 

    GlobalTQM Schedule a Call Button


    Learn how you can protect YOUR BRAND from unauthorized sellers, counterfeiters & trademark squatters, by registering it in China! 

    If you have any doubts or questions the quickest solution is to schedule a free call below.

    Simple. Free. Advice. No Obligations.

    GlobalTQM Schedule a Call Button

    Listen to these podcast episodes

    Should I Register My Trademark In China? |  Ep. 018

    Your #1 Defense Against Copycats And Competitors | Ep. 023

    Customer Reviews

    Based on 11 reviews
    Paul W
    Paul W. Patent, Product sourcing & Concierge

    Hi David, I hope all is well and thank you for the opportunity to submit this review.
    I am extremely happy with Jenny and I am very happy with Whymon.
    I would like to say that this is my first time for almost everything I do in this type of business.(I am a novice & you guys are experts)
    Therefor I would like as much guidance & input as possible from you guys.
    Of course, the decisions are up to me, so I want to make those decisions based on as much expert input and advise as possible.
    So far this has been a great experience.
    Looking forward to the call :-)

    John S.
    Really happy I got this service!!

    Working with GlobalTQM made everything easier and I learned so much.
    Thank you Jenny & David. Looking forward working with you guys again!

    Craig K
    Very good

    From start to finish, the amazing staff helped me through the process and made it seamless. Highly recommend Global TQM.

    John Smith
    Really happy I got this service!!

    Thanks Jenny for reviewing all my documents and helping me translate! Looking forward working with you again!

    Ron Post
    Register your trademark for a good night sleep!

    When I found my brand selling online China, I wish I had already registered my trademark in China, so I could have stopped them selling it. All my customers found it while searching online and I got so many customer queries. It was a nightmare. I now register all my brands in China and sleep well. Thank you for all your help David!